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Thursday 29th of July 2010

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Creative Genes is professional web solutions brand of Infogile Technologies that supplies services of web design and development, web application development, professional ecommerce online shopping systems, Flash multimedia, VRML 3D solutions, website hosting, search engine promotion (SEO) and graphics design.

Creative Genes features an integrated team of web consultants, creative designers, writers, programmers and marketing professionals that know how to get the best online results.

Our business-driven approach separates us from typical web design companies. We have built a reputation for creating a positive return on investment for our clients. If you are serious about your web success, we can get you there. Strategic thinking, top designers, personal attention, competitive prices, real world results - discover the Creative Genes difference.

Google's PageRank Explained

Not long ago, there was just one well-known PageRank Explained paper, to which most interested people referred when trying to understand the way that PageRank works. In fact, I used it myself. But when I was writing the PageRank Calculator, I realized that the original paper was misleading in the way that the calculations were done. It uses its own form of PageRank, which the author calls "mini-rank". Mini-rank changes Google's PageRank equation for no apparent reason, making the results of the calculations very misleading.

Even though the author abandoned mini-rank as a result of this and another paper, the original, unchanged paper is still available on the web. So if you come across a PageRank Explained paper that uses "mini-rank", it has been superceded and is best ignored.

Basic Web Design Guidelines

The appearance of your web site is one of the most important aspects of your success. Your product or service will literally be judged by the appearance of your web site. Poor web design is one of the leading causes of small business failure. There are literally thousands of home-based Internet businesses struggling to make a living online. Most, make very little or no money and end up closing their site in defeat.

Web Page Optimization

Selecting the right keyword phrases for each page of your web site is the first step towards ranking high in the Search Engines. However, it is only the first step. In addition to selecting targeted keyword phrases, you must also strategically optimize your page including:

META description tag
META keyword tag
Title
Image ALT tags
Heading tags
Image names
Hyperlinks
Body text
Search engine submission

Highly Targeted Sales Generators

If you're looking for a highly effective method of increasing your Internet sales, then mini-sites may be your answer. Mini-sites are one of the most effective marketing tools online. Not only are they effective, but they're also very inexpensive and easy to create. The concept is simple. Create a one or two page website that completely focuses on one specific topic. Everything within that page should have one purpose -- getting the visitor to take action.

This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind and nothing that will distract your visitor's attention.