|
Choosing your Meta-Keywords |
 |
 |
 |
|
This article assumes you already know what a ‘meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages. As you should already know keywords contained within your websites' meta tags are extremely important in allowing search engines to determine the content of your web pages. In order to make sure that these keywords are bringing your site up within Search Engine Results Pages (SERPS) and driving visitors to your site, the most important factors in determining your keywords are: |
|
Read more...
|
|
Writing Effective ALT Text For Images |
|
|
|
|
Anyone who knows anything about web accessibility knows that images need alternative, or ALT, text assigned to them. This is because screen readers can't understand images, but rather read aloud the alternative text assigned to them. In Internet Explorer we can see this ALT text, simply by mousing over the image and looking at the yellow tooltip that appears. Other browsers (correctly) don't do this. The HTML for inserting ALT text is: But surely there can't be a skill to writing ALT text for images? You just pop a description in there and you're good to go, right? Well, kind of. Sure, it's not rocket science, but there are a few guidelines you need to follow... |
|
Read more...
|
|
The Google Sandbox Explained |
|
|
|
|
The Google Sandbox is a metaphorical term to explain why most new websites have very poor rankings in Google Search Engine Results Pages (SERPS). Very few people know for sure if the 'sandbox' actually exists, but it seems to be a filter added to the Google algorithms sometime around March 2004. |
|
Read more...
|
|
Why It's The Best Investment You Can Do For Your Business
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. In the near future every major search engine will use link popularity, so developing and maintaining good link exchange campaigns are essential to the success of your business. Also, finding the right partner to exchange links with is equally as important as becoming a member of a link farm can be devastating to your long term search goals. |
|
Read more...
|
|
Google's PageRank Explained |
|
|
|
|
Not long ago, there was just one well-known PageRank Explained paper, to which most interested people referred when trying to understand the way that PageRank works. In fact, I used it myself. But when I was writing the PageRank Calculator, I realized that the original paper was misleading in the way that the calculations were done. It uses its own form of PageRank, which the author calls "mini-rank". Mini-rank changes Google's PageRank equation for no apparent reason, making the results of the calculations very misleading. Even though the author abandoned mini-rank as a result of this and another paper, the original, unchanged paper is still available on the web. So if you come across a PageRank Explained paper that uses "mini-rank", it has been superceded and is best ignored. |
|
Read more...
|
|
Importance of Keyword Research for Search Engine Optimization |
|
|
|
|
Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. This article shall discuss the important aspects of keyword research process. Keyword Phrase Research is a process of selecting the most “optimum performance” keyword phrases that can help visitors find your site. You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted. It's like not being able to reach your destination even after running your best race because you started out on the wrong road. Even if you achieve high search engine rankings, you may not get relevant traffic if you select the wrong keywords. Therefore, the foremost step in any SEO campaign is identifying your target audience and researching what keyword phrases they might be searching in the search engines to locate a site like yours. |
|
Read more...
|
|
|
|
|
|
Search Engine Optimization - SEO
