Networking Your Marketing Strategies

A network is a group of points or locations interlinked with specific paths. A network can be computers, people, web sites, or anything that is linked together to form a group. Remember the old adage, "There is power in number?" You can utilize this power by developing a network of locations all promoting your products or services.

8 Ways To Build a Bad Web Site for SE.

Some web sites receive hundreds or thousands of unique visitors a day, whilst others only get a handful or none. The reason is often because the web designers or Webmaster has built the site in one ‘really bad way' or other. This can end up hindering the potential success of the web site. If you want to make sure your site is not a ‘traffic flop' then here are some simple rules to follow.

Bad Move 1: Build the site using a frameset.

Framesets may save designers time but are bad news for search engines. They can struggle to follow links into the web site or read text on the page unless you use a no frames tag effectively. In addition to this, if an engine does keep a cache of a site with frames it will often pick up the individual frames/ pages and not the complete frameset. The downside of this is that you may lose your navigation for many of your pages, which is likely to turn visitors off. Whilst one or two partial fixes to framesets are out there, it's still no wonder that many web site promoters still cry “Please No Frames”. For more information on why framesets can cause problems visit http://www.html-faq.com/htmlframes/

Bad Move 2: Build the site purely in flash.

Flash intros and web sites can be visually stunning, but at the same time they can be rather limiting when it comes to search engines. If your main site is all one flash site it will typically play in just one html page. Some search engines simply can't read Flash and so your web site to them is just one relatively empty HTML page. If your competitors web site has 15 or 20 pages in HTML talking about their good sand services then they will have a big advantage on you. If you must have a Flash site for graphical reasons then it would be wise to budget for a separate HTML web site to have along side the Flash so your site content can be read and indexed by search engines.

This page should be neatly designed in standard HTML with no Flash or fancy plug-ins and very few graphics. There should be no banners or outside links of any kind and nothing that will distract your visitor's attention.